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All business leaders know that, at the end of the day, business performance is about boosting business value. Moreover, increases in business value are driven by increases in cash profits - current, and expected future cash flows.
But what is the fastest and most effective way to boost value?
Finally, what business leaders must do to achieve the Holy Grail of corporate success is set out in a focused, pragmatic and plainspoken book.
The Executive Guide to Boosting Cash Flow and Shareholder Value is the result of hundreds of person-years work in F500, their divisions, and in mid-cap business – focused on driving increases in business value and cracking this most fundamental business challenge.
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Shows Market Strategy (not Marketing Strategy) drives cash flow and value by magnitudes more than other management actions
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Exposes accounting information as inadequate and often misleading
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Sets out why and how business leaders must look at the 15-year horizon, and how they must respond to what they find
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Delivers practical steps to find and exploit value creation opportunities
The Executive Guide to Boosting Cash Flow and Shareholder Value gives business leaders critical insights and a path to boosting the value of their businesses. It does this by melding two core management disciplines, marketing and finance, in a pragmatic and reality-based approach.
Divided into three parts, this book takes the reader from a basic understanding of business valuations and profit pools to taking actions that rapidly boost business value. Part One sets out the fundamentals and key ideas; Part Two outlines a pragmatic three step program to achieving near- and long-term boosts in value; and, Part Three describes key aspects to institutionalizing a successful value-maximizing credo in the business. Real-life examples are used throughout and everyday business anecdotes are included to drive home specific points.
What's it worth to you to boost the value of your business? Do you want to see how the CEO looks (or, should look) at the business? The Executive Guide to Boosting Cash Flow and Shareholder Value provides a clear view of how to think about businesses, and sets out the path for getting on a continuous value-maximizing path.
Author: V. Rory Jones
contributions from James B. McCreary
Publisher: John Wiley & Sons, Inc.,
Hoboken, New Jersey.
Retail Price: $60.00 US • $71.99 CAN • £33.99 UK
ISBN: ISBN-13 978-0-470-13896-0
Hardcover • 256 pages
BUSINESS & ECONOMICS
Copyright © 2008. All rights reserved.
Published simultaneously in Canada.
Printed in the United States of America.
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